![]() ![]() While the great majority of work on imitation, contagion and suggestion (ICS) have emphasized imitation as either a vector of the social or as the building block of our social ontology, René Girard’s mimetic theory stands out as perhaps the approach most preoccupied with the ill effects of mimesis. In a 2009 paper, one of the neuroscientists instrumental to the discovery of ‘mirror neurons’, Vittorio Gallese, argued that there are always ‘two sides’ to mimesis – in and of itself mimesis is ‘neither good nor bad’, argued Gallese, as it can be declined in terms of both conflictual or social behavior. ![]() Pulling together the interrogative forces of a raft of thinkers at the forefront of tech theory and media dissection, this collection of essays paves a way to articulating the semiotic fabric of the early 21st century’s most prevalent means of content posting, and aims at the very seizing of the memes of production for the imagining and creation of new political horizons. Post-Memes: Seizing the Memes of Production takes advantage of the meme’s subversive adaptability and ripeness for a focused, in-depth study. Independent of any one set value, memes are famously the mode of conveyance for the alt-right, the irony left, and the apoliticos alike, and they are impervious to many economic valuations: the attempts made in co-opting their discourse in advertising and big business have made little headway, and have usually been derailed by retaliative meming. Art-form, send-up, farce, ironic disarticulation, pastiche, propaganda, trololololol, mode of critique, mode of production, means of politicisation, even of subjectivation - memes are the inner currency of the internet’s circulatory system.
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